Webinar on Strategic Positioning and Communication of Science

On October 9, representatives of the CAMART² communication and dissemination work package participated in a webinar “Strategic positioning and communication of science”. The webinar was organized by the Ministry of Education and Science of Latvia.

During webinar, the basic principles of international positioning of Latvian science, visual identity, as well as in-depth target audience research, identifying priority target groups for science communication and public attitudes towards science and related issues developed by the inter-institutional team of experts were discussed.

Adaptation of the international positioning of Latvian science to the Covid-19 situation was also discussed as well as first results of a 2 year long target audience research and practical examples of working with the target audience were presented. 

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